When Prime Gaming was formed in 2003 by a group of individuals with a successful background in internet marketing and advertising, their intention was to build a unique online gaming company that would quickly expand to become a major force within the internet gambling industry. This intention was realized with the launch of Prime Scratch Cards which rapidly became a highly successful and respected brand. The subsequent launch of Prime Poker and Prime Casino further increased Prime Gaming's share of the market and allowed the development of Prime Backgammon. New games are currently being created.